Use Pinterest for a Company or Brand
When we talk of Pinterest, we refer to a social network, so now that many users have an account but do not know exactly how to use it. In this article, we will discuss making the best use of Pinterest for Companies and Brands.
First of all, Pinterest is a “social network” very visual that lets you create Boards and Pins with certain images and links which you may find interesting. So far, if you think that for a brand or a company that cannot be very helpful, it would be wrong. In addition to the possibilities of creating catalogs and contests, we can also use the tool for the other things detailed below.
But beware. We said that Pinterest is a visual tool, for this reason, if we have nothing to offer respect, recommend us to waive create an account for our brand. Not only because it would be a social network, but because we would be spending an incredible amount of time trying to make it work for our needs, without success. please not the following for using Pinterest for Company or a Brand, This brings us to the first item on our list.
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Time
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Connect with users
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Connect with other social networks
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Get opinions
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Use the tools
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Use labels and hashtags
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Link building
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Create contents Special
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Understand the limitations
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Time
understanding and building a new social network can be complicated. So we have to spend time to understand Pinterest, know what type of users we have, and how we can reach them. I recommend having a few weeks of a pilot to know what the things are that works best, before developing a plan to implement into that. We cannot throw without extensive knowledge of the platform, and this is something we have to take into account before making a proposal to our customers.
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Connect with users
Pinterest, thanks to the feedback functionality is a great way to keep in touch with our largest users. If you have good content, it will attract comments, and the best we can do is respond to them, to show that we are strong and we are paying attention.
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Connect with other social networks
another aspect that allows us to leverage Pinterest is full synchronization with social networks like Facebook and Twitter. If you already have a community developed into one of these two networks, preferably Twitter, then you can synchronize your Pinterest updates which will be posted there as well. If you are just beginning, it is a great way to drive traffic. On other occasions, we have emphasized the importance of social networks not synchronize, but in this case, we’ll make an exception.
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Get opinions
before launching a new product, we ask our users to give us reviews. True, we do this through Facebook or Twitter, but we can give Pinterest a visual tint of our questions and make them more attractive. Besides, we will have more centralized control over the comments.
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Use the tools
not afraid to take advantage of extensions that allow us to get all the juice possible to Pinterest. A few months ago we published a list of just the best extensions to exploit this new social network the most.
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Use labels and hashtags
a great way to show up in the search results of Pinterest is through the use of labels or hashtags. Do not miss this option, especially if you have recently started on your own. It helps you attract more traffic, and, if you are posting interesting content with good-looking Pins, then you will have good user retention.
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Link building
Pinterest is also one of the best ways to bring traffic to your official pages. Using the link in images, you can attract users. Again, this depends on the content. Which brings us to.
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Create contents Special
seize all the resources you have for interesting visual content. A designer can easily create infographics or flowcharts fun to make users want to share and spread.
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Understand the limitations
Finally, we have to understand the limits of Pinterest. Many companies may think that this is a social network, and therefore, another channel that can be used as support. Nothing is further from the truth. Maybe some may think the same way, but the vast majority of users have other things in mind and come to us looking for good content and attractive pictures.
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